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Call us: 262-567-3214
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Order Contacts Here
Request an Appointment
Meet Our Doctors
Read Our Reviews
Home » Eyeglasses & Contacts » Eyeglasses » Designer Frames

Designer Frames

Primary EyeCare Associates knows how important individuality is when it comes to wearing glasses. We are always bringing in frames to allow our patients to put their best face out there. Stop by our EyeWear Gallery and check out some of our favorite designs.
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Over 60 styles to choose from!

Discover the full Ray-Ban eyeglasses collection featuring stylish glasses and frames for men and women at Primary EyeCare Associates. Ray-Ban frames are available in a number of iconic styles to suit all face shapes and timeless looks.

Koali Ad

Transparency and Depth!

The movement of plant life has inspired the Koali designer for this new concept known as Chloris: fluidity expressed through material. With Chloris, material and color drive the design. An original result for this stylish frame designed for women who want to assert their personality.

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Over 45 styles to choose from!

Maui is one of the lushest, most vibrant places on earth. Yet its intense sunlight creates conditions that hide the beauty of the island. That’s why PolarizedPlus2® technology goes beyond shielding your eyes from glare and harmful UV to reveal and enhance the world’s true vivid colors in detail.

Lindberg Ad

Completely customized to your specifications!

LINDBERG eye wear tells the world you subscribe to a different way of thinking, and have a connoisseur’s appreciation of exceptional design and high-quality materials. Every frame is a statement about aesthetics, technical innovation and impeccable craftsmanship.

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Welcome to our Nike Locker!

Nike Vision eyewear brings inspiration and innovation to athletes with product that helps them See Sport Better ™. Product is developed for each category of sport within Nike, which are sport inspired and for the athlete in everyone, from lifestyle sunglassess to ophthalmic frames.


Nine West Shades!

For the modern woman leading a multi-faceted lifestyle, Nine West continues to offer her the confidence and versatility that takes her through her fluid and dynamic life. Where work, weekend and going out come together seamlessly.


Over 60 styles to choose from including sunglasses!

Liz Claiborne is the original style authority for strong, spirited women at work and in life. She is classic, clever, wise and optimistic. Eye wear is classic and functional with feminine details, color and a signature sense of style.

Saks Fifth Avenue Ad

The Saks Fifth Avenue collection of frames are designed for elegant, stylish, practical and fashion loving women. The optical frame and sunglasses collections are sophisticated, yet classical, with beautiful details that catch the attention of the female public aged between 25 and 55.

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Over 60 Styles to choose from!

Custom-mixed acetates meet the rich plating of hangtag-inspired hardware on lightweight frames with the slightest hint of a cat-eye shape. Made exclusively for Coach by a premier eye wear house, these playfully colored designs are outfitted with lenses offering exceptional clarity and complete UVA and UVB protection.

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Iconic Styles!

Penguin makes frames for real people, with real style, personality and passion. You will see the difference in design and feel the difference in quality. The brand catapulted back into fashion in 2000, when young men demanded that their favorite optometrists restock the eye wear that originally made the brand famous.


For the Street-Savvy Patient.

Full-acetate women sunglasses in a smooth, square shape. The iconic branding of the DKNY is reinforced with the de-bossed logo on the acetate temple. The cool, gradient dark brown lens on this shape creates the perfect shade for the street-savvy patient.


Over 80 designs to choose from!

Combining key fashion influences with leading European eye wear trends, our beautifully designed frames come in an array of bold colors and intricate patterns. Offering a wide array of eye shapes and styles, FYSH UK frames are designed to provide both the single vision and progressive lens wearer a modern look that is as original as she is.

Lilly Pulitzer Ad

Compliment your life style!

Lilly Pulitzer eye wear feature the brightest colors, the most exciting designs, a warm and summery fashion and these eyeglasses are a staple of style and fashion in trendy Palm Beach Florida. The Palm Beach "resort lifestyle" is part of the heart and soul of the design.

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Over 80 styles to choose from!

With its Austrian-made eye wear, Silhouette has been setting benchmarks for style, comfort and material since 1964. The design is limitless and constantly surprising, whilst simultaneously being distinctive and unique. Consistent clarity and weightlessness - a timeless statement.

Kliik Slide 2

Over 80 styles to choose from!

We invite you to wear your frames, not just as eye wear, but as part of your fashion wardrobe. KliiK is with you at work or relaxing at your favorite cafe. It’s exploring the city, meeting friends for dinner, or celebrating on a rooftop. It’s about enjoying every minute, together.

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Clip included with frame purchase!

This patented technology utilizes only rare-earth neodium magnets that have ten times the magnetic attraction of standard ferrous magnets. This means your EasyClip® attachment stays securely in place. No other eyeglass attachment combines adaptability, practicality, durability and style like EasyClip®.

Kensie Girl Ad

Fun styles for the kids!

Kensie Girl eye wear features flattering shapes adapted for smaller measurements and is inspired by the texture and patterns translated from Kensie Girl clothing. The use of color, patterns, and cute details are soft and whimsical, yet edgy or vintage-inspired, but always pretty.

Zac Posen Ad

Zac Posen Bold Look!

Lightness defines the Zac Posen collection. The designer injected a fair bit of fluidity into the formula without relinquishing the essentially feminine point of view of her designs. The idea is to blend couture techniques into the daywear and, in turn, to bring the daywear comfort into after-dark dressing.

Carrera Ad

Racing Glasses!

In 1956 Wilhelm Anger decides to name his sport goggles company after the longest, fastest, most dangerous race in the world, the Carrera Panamericana. Carrera is rewriting its own history and improving on the past by infusing its iconic Champion model with new proportions, creating a perfect fit and a contemporary flair.

Safilo Ad

Only gallery locally that has Double Bars!

Safilo eye wear from the end of the last century was forged from materials designed to offer a cutting-edge product. Metal, steel and titanium were the key materials used in frames, making them increasingly light, flexible and strong.When it came to shapes, the emphasis was on a linear design with no frills.

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Great fit for patients with XL needs!

The overwhelmingly successful launch of the Chesterfield XL collection shows that there is a tremendous need for better fitting eye wear for the larger male. We are very excited to offer more styling options for this important and often overlooked patient.